CWG MVNO WEBFLOW DEVELOPMENT
CWG MVNO, a rapidly growing U.S.-based startup in the telecommunications industry, was hitting major milestones, fast. But with exponential growth came operational bottlenecks.
Introduction
Marwin Howard, CEO of CWG MVNO, was thrilled with their success but frustrated by growing pains, especially the clunky onboarding process caused by poor integration between the frontend and backend of their Webflow website.
When Marwin reached out to me, he made one thing very clear: “Just make sure the website stays operational during the upgrade. It’s crucial for our operations, we can’t afford downtime.”
Problem and Objective
During our initial discovery with Marwin, we conducted a detailed audit of the website and uncovered several critical issues: Multiple form submission problems, including unreliable data capture and poor error handling. No CRM integration, making lead tracking manual and inefficient. Design inconsistencies and poor responsiveness across multiple frontend sections.
Based on our audit our main objectives were: Seamlessly integrate Zoho CRM to automate lead capture. Fix and enhance Webflow form functionality. Refine the frontend layout to match the professional image of CWG.
My Approach
I knew CWG’s website was mission-critical. To eliminate risk and downtime, i cloned the live site and carried out all updates in a staging environment. Our process was broken into three focused phases: Zoho Integration: I established a secure and efficient connection between Webflow and Zoho CRM using webhooks and APIs. Key actions included: Mapped form fields accurately with Zoho leads objectives. Added fallback validation to prevent broken submissions. Form Functionality Fixes: I diagnosed and resolved several issues within Webflow’s native from handling system. For this i: Ensured all forms had proper validation states and success/error messages. Embedded spam protection layers using reCAPTCHA. Fixed broken field bindings and ensured real-time feedback to users. Set up notification triggers for internal team alerts upon form competition.
Frontend Refinement: In the end i worked on the Ui/Ux of the website to ensure consistency across complete website. For this i: Fixed misaligned sections and inconsistent padding and margins. Standardized typography for better visual hierarchy. Fixed mobile responsiveness for updated sections. Fixed layout for FAQ and Contact forms to reduce user friction. Testing & Deployment: Once development was complete, our QA team ran extensive tests to ensure both design and functionality met our quality standards. I also performed stress testing to confirm the system could handle spikes in traffic and lead flow.
Conclusion and Customer Feedback
After QA sign-off, the final version was presented to Marwin for review. Once approved, it was deployed with zero downtime. The results were immediate, CRM integration enabled real-time response to client inquiries, streamlining the onboarding process and boosting sales.
“I delivered exactly what we needed. The Zoho integration and form fixes have streamlined our processes tremendously. Professional work all around.” Marwin Howard, CEO, CWG MVNO For me, this project showcased our deep expertise in Webflow and our ability to deliver under pressure. I didn’t just complete the task, i helped CWG level up their operational efficiency at a pivotal growth stage.
